The New Dialogue: Demands at the Heart of the 20th Edition

SM'ART Life is turning a major page in its history and entering a new era. After two decades of existence, the 20th edition in 2026 marks not just an anniversary, but a veritable thematic Renaissance.

SM'ART Life is now positioned as the exclusive place where contemporary art and the Luxury Trades converge. This rebranding is not simply a change of label, but a strategic and cultural choice in response to our public's quest for excellence, authenticity and innovation.

Our thesis is simple: Art and the Luxury Trades are intrinsically linked, sharing the same passion for emotion, rarity and mastery of gesture.

L'Union Évidente : A Manifesto for Excellence

SM'ART Life 2026 is designed to be the place where the expertise of exceptional Houses meets the boldness and vision of contemporary artists.

• Art brings boldness, perspective and emotion.
• Luxury professions embody ancestral know-how, heritage and transmission.

The combination of bold creativity and Provençal art de vivre promises to weave creative and refined bridges, creating a unique experience for every visitor.

To guarantee this quality, the Show can count on the expert eye of Stéphane Cristol-Barthès. As an experienced collector and connoisseur, he is the curator of SM'ART Life 2026 and will personally oversee the selection and artistic excellence of each exhibitor.

A Strategic Audience: Collectors and Prescribers

The show's new identity is accompanied by a more precise targeting of its audience. SM'ART Life 2026 is dedicated to :

• Curious and demanding, in search of rarity and authenticity.
• Made up of collectors, art lovers, connoisseurs and lovers of exceptional craftsmanship.

To amplify this reach, an ambitious communications strategy will be deployed, including partnerships with national media to ensure wider coverage of the event and guarantee greater visibility for exhibitors and Luxury Houses.

This focus on a high-end audience is the keystone of our special events:

• Wednesday 29 April: The vernissage evening, an exclusive event for a select and privileged audience.
• Saturday 2 May: The artists' evening, a moment to celebrate the success of this year's event.

SM'ART Life 2026 is a laboratory of ideas and expertise that reaffirms Provence's central role in the dialogue between culture and the luxury goods market.

We invite artists, galleries and luxury brands to seize this unique opportunity for strategic visibility and join this obvious alliance.

Join us from 29 April to 3 May 2026 at Parc Jourdan, Aix-en-Provence, to write this new page together.