Institutions & Partners

Committed to SM'ART LIFE, the City of Aix-en-Provence supports an ambitious vision that brings together art and the luxury professions in the unique setting of Parc Jourdan.

A key player on the cultural scene, Aix-en-Provence is asserting its role as a creative city, focused on innovation and artistic influence.

Public partners (the City of Aix-en-Provence, the Metropolitan Area, the Region, cultural institutions) and private partners (foundations, companies, prestigious houses, the media) help to make the show an inspiring and unifying event.
Their involvement supports artistic production, cultural mediation and the promotion of know-how.

The SM'ART Life team is now working hard to consolidate this network and forge new partnerships.
Each of them is invited to take part in the revival of the show, through a commitment tailored to their values and vision.

The French Red Cross embodies a humanitarian commitment based on mutual aid, relief and solidarity.

A major player in first aid, it mobilises its volunteers every day to protect, support and help the most vulnerable, with humanity and dedication.

The Red Cross brings an essential dimension to the event, supported by a high level of sympathy and universal values of solidarity and protection.

An exceptional setting in the heart of Aix-en-Provence, Château de la Gaude combines heritage, art and the art of living.
Discreet, inspired luxury, where every moment becomes an aesthetic experience.

A blend of contemporary design, gastronomy and excellent hospitality, Château de la Gaude is the embodiment of luxury in all its forms.
A vision where beauty is shared, contemplated and experienced, in total harmony with the spirit of the SM'ART Life show.

Audi creates a luxury of lines, materials and technologies, where design becomes a language.
At the crossroads of engineering and creation, the brand asserts a resolutely contemporary vision of the art of movement.

Driven by innovation and excellence, Audi is pushing back the boundaries of automotive luxury.
An aesthetic and sensory experience, where performance and emotion meet the creative spirit of our SM'ART Life show.

LUXE.TV is the leading international channel dedicated to the world of luxury and the art of living. Broadcast in more than 100 countries, it highlights the major houses, exceptional destinations, contemporary design and excellent know-how.

Through its programmes, LUXE.TV celebrates aesthetics, innovation and the culture of beauty in all its forms.

A natural media partner for an event where art and luxury come together.

Artravel explores the world as a work of art, at the crossroads of the eye, travel and creation.
A luxury of elsewhere, made up of stories, images and rare emotions.

Artravel is the benchmark magazine for art and travel, offering a refined and inspired reading of the world.
A cultural and narrative luxury, driven by singular perspectives, where each destination becomes a source of creation.

Through its pages, the magazine explores a variety of worlds - art, design, architecture, gastronomy - with a demanding and sensitive eye.

As a partner of SM'ART LIFE, Côte Magazine is helping to promote the event by highlighting the talents, locations and trends that are shaping today's art.

La Provence is a key media outlet in the south of France, firmly rooted in its region and open to the world.

Through its content, the newspaper highlights the news, culture and initiatives that make the region tick, with a particular focus on the arts scene.

La Provence is helping to raise the profile of the event and share the show's creative energy with a wide audience.

As a key media outlet in the south of France, Radio Star is supporting SM'ART Life as an official radio partner.

Thanks to its close proximity to the public and its large regional audience, Radio Star is ensuring greater visibility for the show and supporting its reputation on a regional scale.

Legal2digital is an innovative player specialising in the digitalisation of legal publications, legal formalities and compliance.

Backed by mesinfos, a specialist press network, and a partner of SM'ART Life, it will be supporting the event in terms of media and digital issues.

City One, an independent French group, is a leader in the hospitality and services sector.

We can provide reception services for companies, events, cultural venues and points of sale, as well as reception and passenger services at airports and on the railways, for all types of companies and assignments. City On is also a temporary employment agency.

Through an innovative and fun concept, the brand is democratising the sport and offering a new way of experiencing it, combining performance and pleasure.

As a partner of SM'ART LIFE, Golf Pocket is part of a modern, experiential vision where sport, innovation and the art of living meet.

As a creative and committed communications agency, KANGAROO supports SM'ART Life in the design and deployment of all its communications.

Strategy, identity, media and visibility: the team is putting all its energy and expertise into this event to enhance its artistic appeal and support its development.