To celebrate its 20ᵉ edition, SM'ART Aix-en-Provence becomes SM'ART LIFE and surrounds itself with a team of experts with complementary backgrounds, united around the same vision: to bring contemporary Art and the Luxury Trades into dialogue with audacity, elegance and high standards.

Bernard Hennet

Former owner and Chairman of Elite Model World and co-founder of My Mother Agency, he brings his expertise in global management and events.

Valérie Bisagno

A seasoned entrepreneur in fashion and leather goods, she combines rigorous management with a passion for contemporary art to steer the revival of the show.

Stéphane Cristol-Barthès

Decorator and interior designer, heir to an artistic lineage and founder of emblematic venues, he shapes the aesthetic and artistic experience of SM'ART LIFE.

Frédéric Moschetti

Managing Director of SMM Events and a committed economic player, he is putting his expertise in events and his entrepreneurial network to good use in promoting the show.

Virgile Angot

As Publishing Director of W Mag magazine, he has put SM'ART LIFE firmly on the luxury map and raised its profile in the media.

 

By bringing together these exceptional profiles, SM'ART Life is affirming an ambitious and unifying direction, ready to take the show into a new era where Art, Luxury and Creativity interact under the light of Aix-en-Provence.

Join us from 29 April to 3 May 2026 to discover a totally reinvented show.